Our story.
Driven by purpose.
Founding Defankle
Too many engineering and technology companies are stuck in the same trap:
Day-to-day delivery swallowing long-term potential
“Innovation” reduced to continuous improvement
Post-it theatre and generic frameworks that don’t fit
Strategies that sparkle on a slide but stall in reality
These businesses aren’t short of ideas. They’re short of the structures that let ideas stick. Especially in engineering, where lean approaches can unintentionally squeeze out adaptability and resilience in fast-changing markets.
That’s why Defankle exists.
Built by an Engineer, for tech and engineering companies, we help you rewire innovation, not as a side department, but as infrastructure. Strategy, systems, story, and culture configured for the real world.
Defankle was born out of frustration with the old ways and hope for something better. Since then, we’ve grown into a collective committed to making change happen, practically, bravely, and without the theatre.
For businesses that know they need to innovate, and need clarity and confidence to do it.
No fluff. No one-size-fits-none frameworks.
Just the tools, courage, and focus to untangle the mess, and make innovation deliver.
Defanklers Assemble!
Founder & Director
Design Research
Leadership & Story
Culture & Psychology
Business Model Innovation
Support & Facilitation
AI and Technolgy